Brand Me?
I'm reading this Tom Peters book, "The Brand You". And...not sure if I want to nod at his sage wisdom, or laugh. It's all about being creative and dynamic in a dinosaur corporate world.
ALWAYS be on the lookout for Talent. Cool Dudes/Dudettes to Hang With...Conspire with...Learn From. Any time you come across any interesting Dudes/Dudettes... recruit them. (Think Che Guevara).So let's see the buddies together...
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Che thinks: "That is a burned out old corporate hack, who, in his so-called 'wisdom' has suddenly realised that he's wasted his life'. "
End of story
Where do these corporation hacks cum "hey now, I just wrote a super cool book for my retirement parachute" come from?
Che on the other hand, walked the walk.
Of course, Che's dead now.
Yeah, I find it amazing that buddy these management gurus state common sense and are considered deeply profound.
Are suits so messed in the head?
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